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Google Analytics now tracks AI assistant traffic (ChatGPT, Gemini, Claude) as…

Nick Carroll

Google Analytics now tracks AI assistant traffic (ChatGPT, Gemini, Claude) as its own default channel group. You can finally see how much traffic comes from AI tools instead of guessing. Check your GA4 setup to make sure you're capturing this data.

Google Analytics Adds AI Assistant As Default Channel Group

Google Analytics now separates AI assistant traffic from referrals with a new default channel group for recognized chatbot referrers like ChatGPT and Gemini.

Search Engine Journal

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