The Benefits of Third-Party Legal Publishing
Why attorneys should publish beyond their firm website. Increase visibility, build authority, and secure your brand.
nickcarroll.com
A personal publishing site built around a simple idea: professionals should own their content, their identity, and their audience. Not rent them. This site runs on Ghost, an open-source platform with membership, newsletters, and analytics built in. Everything I publish is either created here or archived and linked from here. I write about what ownership and portability mean for attorneys and the legal profession.
Latest Articles
How SEO and GEO Helps Lawyers Reach Potential Clients
The search journey to find a lawyer has changed. Law firms can better reach potential clients when their content is optimized for both traditional search engines and generative-AI systems.
How SEO and GEO Impact Your Law Firm's Visibility and Brand
Law firms must use SEO and generative engine optimization (GEO) strategies to be visible where their audience is looking - in Google search results, AI Overviews, and within AI chatbots.
Is Your Law Firm’s Website Hurting Your Search Visibility?
There are specific factors that could be keeping your law firm's website from showing up in search results and AI Overviews, and within AI programs. Utilizing SEO strategies for lawyers is crucial to remain visible online.
Latest Briefings
Morning Briefing — April 19, 2026
Morning Briefing — April 18, 2026
Curated by Claude for Nick Carroll. 92 items scanned across 28 feeds, filtered down to these 10. AI transforms legal marketing while platform policies reshape the publishing landscape Today's briefing centers on practical AI implementation in law firms and major platform changes that affect how attorneys market online.
Morning Briefing — April 17, 2026
Curated by Claude for Nick Carroll. 99 items scanned across 28 feeds, filtered down to these 10. AI search behavior and algorithm volatility reshape how legal content gets discovered. March's Google core update created massive ranking shifts—24% of top 10 pages disappeared entirely. Meanwhile, new research reveals