How SEO and GEO Impact Your Law Firm's Visibility and Brand
Law firms must use SEO and generative engine optimization (GEO) strategies to be visible where their audience is looking - in Google search results, AI Overviews, and within AI chatbots.
nickcarroll.com
The official publishing hub of Nick Carroll. Explore articles and projects on open legal publishing, decentralized digital identity, and the tools that bring it all together, like Ghost and WordPress.
Latest Articles
Is Your Law Firm’s Website Hurting Your Search Visibility?
There are specific factors that could be keeping your law firm's website from showing up in search results and AI Overviews, and within AI programs. Utilizing SEO strategies for lawyers is crucial to remain visible online.
What is a Content Audit and Why Does Your Law Firm Need One?
A content audit analyzes how a law firm's pages and posts are performing and why, and identifies opportunities to strengthen legal content marketing efforts.
Choosing Blog Topics that Engage Your Law Firm’s Audience
Lawyers who choose blog topics that fall into one or more categories of newsworthiness can better reach and engage their audience, increase online visibility and develop brand authority.
Latest Readings
Shoshana Zuboff
The Age of Surveillance Capitalism
An exposé of the unprecedented form of power called “surveillance capitalism,” and the quest by powerful corporations to predict and control our behavior
William K. Zinsser
On Writing Well, 25th Anniversary
Warns against common errors in structure, style, and diction, and explains the fundamentals of conducting interviews and writing travel, scientific, sports, critical, and humorous articles
Fritjof Capra
The Tao of Physics: An Exploration of the Parallels between Modern Physics and Eastern Mysticism
Fritjof Capra brought the mystical implications of subatomic physics to popular consciousness for the very first time back in 1975. Many books have been written in the ensuing years about the connections between quantum theory and the ideas of Buddhism, Hinduism, and Taoism, but The Tao of Physics serves as