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ChatGPT picks brands to query before it ever fetches live results. Being in…

Nick Carroll

ChatGPT picks brands to query before it ever fetches live results. Being in that pre-selected set is worth roughly 33x more than showing up in the retrieval step. For getting your name recommended, it means consistent, citable writing under your own name matters more than chasing keywords.

ChatGPT Already Knows Who It'll Recommend Before It Searches
ChatGPT writes brand names into its own search queries before fetching a page. I read 60 conversations to find when it happens and what gets you named.
Search Engine Journal

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