David Arato is right. We've all seen lawyers burned by AI errors in court filings. The same risk applies to your bio, your posts, and your social copy: a made-up verdict or credential is a misleading statement about your services, and the rules on that don't loosen because it's marketing. Every fact is your responsibility. Check it, the same way you'd check a filing.
But even if every bit of your content is factually correct, is it doing what you want it to do? Generic AI content doesn't work. Not because it's wrong, but because it's the same thing anyone else could produce, and readers and AI search systems are getting good at spotting it. What gets cited and referenced is specific: your cases, your read on a situation, your opinions and worldview, the call you had to make and why. That's what makes it yours, and that's what works.
So use AI for your bio, your posts, and your social copy, with two rules. Everything in it is true, and you checked it yourself: every name, number, date, and result, with your confidentiality obligations in mind. And it has your experience and your opinions in it. Let AI tighten the draft, not write it. If it reads like it could have been written by any lawyer, send it back. The goal isn't more content. It's writing only you could have written.
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