Send Nick Carroll a message

Subscribe to Nick Carroll

Get new posts delivered to your inbox.

Prefer RSS? Subscribe via feed reader

We'll send a confirmation email. You can unsubscribe at any time.

ChatGPT is rolling out ads, which means AI visibility now has a paid lane and…

Nick Carroll

ChatGPT is rolling out ads, which means AI visibility now has a paid lane and an earned lane. The earned side, getting cited because you've published genuinely useful, authoritative writing under your own name, is still the one that compounds. This piece walks through how the two interact and how to measure what's actually working.

ChatGPT Ads And GEO: Where Paid And Earned AI Visibility Fit Together
OpenAI and Go Fish Digital explain how ChatGPT ads differ from earned AI visibility, how to audit GEO evidence, and what marketers should measure next.
Search Engine Journal

Replies

No replies yet.