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Cloudflare's traffic data shows automated requests now outnumber human ones,…

Nick Carroll

Cloudflare's traffic data shows automated requests now outnumber human ones, with AI agents growing fastest. That means your site already has a non-human audience reading it constantly. What you publish, how it's structured, and whether AI can make sense of it matters just as much as whether a person can.

The Internet has a second audience
More than half the traffic reaching sites on Cloudflare is now automated, and AI agents are the fastest-growing part of it. We're giving site owners the tools to see who's visiting, decide who gets in, and charge for access.
Cloudflare Blog

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