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Blue links are fading. Citations are the new currency. This is the clearest…

Nick Carroll

Blue links are fading. Citations are the new currency. This is the clearest breakdown I've seen of what Google's agentic search shift means for law firm marketing.

Google I/O 2026: 7 AI Search Changes for Law Firms | LawLytics

Google I/O 2026 will change how clients find your law firm. Here are the 7 updates that matter for legal marketing, plus one step to take this week.

lawlytics.com

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