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SparkToro argues that 'just make great content' is dead advice in 2026.…

Nick Carroll

SparkToro argues that 'just make great content' is dead advice in 2026. Instead, you need something genuinely unique that competitors can't replicate. For law firms, this means developing truly distinctive expertise or tools, not just another personal injury blog.

Inimitable Product is the New "Make Great Content" - SparkToro

For 25 years, Google told websites to "just make great content," and they'd sort out the rest. This advice was incomplete, problematic, and reductive, but

SparkToro

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