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Google now sends only 23% of search queries to actual websites, down from much…

Nick Carroll

Google now sends only 23% of search queries to actual websites, down from much higher rates. The rest get answered directly in search results. Legal marketers banking on traditional SEO traffic need to plan for this reality.

Google Search Sends 23% Of Queries To The Open Web

New data shows most U.S. Google searches end without a click, with a shrinking share of traffic reaching websites outside Google's ecosystem.

Search Engine Journal

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