If AI defines your firm from its homepage, ask the harder question: what is it…

If AI defines your firm from its homepage, ask the harder question: what is it using to define you?

LawLytics calls the homepage an "entity anchor," the snapshot a machine uses to know who you are and what you do. But you're not your firm. Your individual anchor is probably LinkedIn or your firm bio. You don't own either, and both are limited for the job.

If machines decide who gets put forward, you need an anchor of your own.