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Google's AI search now labels certain sources as 'preferred' and shows them in…

Nick Carroll

Google's AI search now labels certain sources as 'preferred' and shows them in a special carousel. This creates a new tier of visibility that could dramatically affect how law firms show up in AI-powered searches. If you're not building the kind of authority that gets you preferred status, you're going to lose ground.

Google AI Mode & AI Overviews Gain Preferred Sources & New Carousel

Google is officially rolling out preferred source labels within AI Mode and AI Overviews and adding a new carousel to AI Mode and AI Overviews, as well. Plus, Google said the highly cited label is expanding to more search results (which is not specific to AI Mode and AI Overviews).

Search Engine Roundtable

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