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40% of AI citations drop the brand name entirely and just reference the…

Nick Carroll

40% of AI citations drop the brand name entirely and just reference the content. If your writing lives only on a firm site, you may be getting cited without your name attached. Publishing under your own name, with your own profile clearly connected, is how you make sure the credit lands on you.

Ghost citations: Why AI search cites your content, not your brand

Around 40% of AI citations leave the source brand unnamed, exposing a blind spot in how companies measure visibility in AI search.

Search Engine Land

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