If you've been treating SEO and 'AI optimization' as two separate projects,…

If you've been treating SEO and 'AI optimization' as two separate projects, stop. Google has collapsed them into one system, so content that ranks well in search is the same content AI agents pull from. One solid strategy covers both, which means you don't need to reinvent anything, just make sure what you're publishing is genuinely useful to the people searching for your practice area.