HubSpot's organic traffic dropped by 80% but revenue held because they'd built…

HubSpot's organic traffic dropped by 80% but revenue held because they'd built a direct audience that didn't depend on Google. If you've been treating your site purely as an SEO play, this is the case for building relationships that don't run through search. On publish.law, reader accounts can follow, like, reply, and comment, creating a direct audience independent of search traffic.

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