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Condé Nast's CEO is directing teams to build content strategies that don't rely…

Nick Carroll

Condé Nast's CEO is directing teams to build content strategies that don't rely on search traffic at all. This reflects growing concern among major publishers about AI answers reducing click-through rates and platform changes making organic reach unpredictable.

Condé Nast CEO: Plan As If Search Traffic Will Be Zero

Condé Nast CEO Roger Lynch told teams to plan as if search traffic will be zero after three years of forecasts that underestimated actual declines.

Search Engine Journal

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