The Benefits of Third-Party Legal Publishing
Why attorneys should publish beyond their firm website. Increase visibility, build authority, and secure your brand.
Nick Carroll
Founder, Alt[2+1] Development
I lead content strategy and product design at Alt[2+1] Development, where I help plaintiff firms nationwide build durable publishing programs that reach both search engines and the new generation of AI-powered answer engines. My work focuses on the overlap between legal SEO, generative-engine optimization (GEO), and verifiable professional identity — the three forces reshaping how lawyers get found online. I also build publish.law and the Open Legal Publishing Network (OLPN), a decentralized protocol that lets an attorney's credentials, properties, and connections be independently verified across every site they publish on.
Posts
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How SEO and GEO Help Lawyers Reach Potential Clients
The search journey to find a lawyer has changed. Law firms can better reach potential clients when their content is optimized for both traditional search engines and generative-AI systems.
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How SEO and GEO Impact Your Law Firm's Visibility and Brand
Law firms must use SEO and generative engine optimization (GEO) strategies to be visible where their audience is looking - in Google search results, AI Overviews, and within AI chatbots.
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Is Your Law Firm’s Website Hurting Your Search Visibility?
There are specific factors that could be keeping your law firm's website from showing up in search results and AI Overviews, and within AI programs. Utilizing SEO strategies for lawyers is crucial to remain visible online.
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What is a Content Audit and Why Does Your Law Firm Need One?
A content audit analyzes how a law firm's pages and posts are performing and why, and identifies opportunities to strengthen legal content marketing efforts.
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Choosing Blog Topics that Engage Your Law Firm’s Audience
Lawyers who choose blog topics that fall into one or more categories of newsworthiness can better reach and engage their audience, increase online visibility and develop brand authority.
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Secure Your Law Firm’s Brand with Legal Blogging
Consistently authoring informative, value-driven content on a third-party blog helps law firms secure their brand identity. It builds trust with their audience and the search systems and AI programs that make them visible online.
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Develop Authority and Trust through Third-Party Legal Blogging
Lawyers can build authority and trust with search systems and their audience by leveraging third-party blogging platforms.
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Lawyers Can Increase Online Visibility through Third-Party Publishing
Publishing legal blog content on third-party platforms helps lawyers and firms increase their online visibility by meeting the demands of today's search landscape and AI systems.
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The 3 Numbers Every Law Firm Should Know
If you can't count leads, organic search traffic, and top entry pages, your website is a black box. Here is the simple year end checklist every law firm should ask their agency for in 2026.
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