Nick Carroll
I lead content strategy and product design at Alt[2+1] Development, helping plaintiff firms build durable publishing programs for search and AI answer engines while building OLPN (Open Legal Publishing Network), a decentralized protocol that lets attorneys' credentials and connections be independently verified across every site they publish on.
Notes
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Anthropic just dropped 20 legal connectors and 12 practice-area plugins for Claude. This is the biggest legal tech push from a major platform yet. Worth evaluating how these tools might fit your firm's workflow. www.lawnext.com/2026/05/anthropic-goes-a…
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Deep dive into how ChatGPT actually searches and picks sources. It uses something called 'fan-out queries' and a tool called 'web.run' to find content. Understanding this process helps you optimize for AI citation. searchengineland.com/inside-chatgpt-search-we…
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Condé Nast's CEO is directing teams to build content strategies that don't rely on search traffic at all. This reflects growing concern among major publishers about AI answers reducing click-through rates and platform changes making organic reach unpredictable. www.searchenginejournal.com/conde-nast-ceo-plan-as-i…
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Now let me try sharing from one of our own properties (built on Ghost CMS)... www.legalexaminer.com/marketing/how-seo-and-ge…
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