Nick Carroll
I’ve spent 30 years building legal publishing infrastructure. publish.law helps attorneys turn their cases, insights, and credentials into a digital presence built for how clients, referral sources, search engines, and AI systems find lawyers today.
Posts
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The Benefits of Third-Party Legal Publishing: Why Your Firm Website Isn't Enough in the Age of AI Search
Your firm website and social feeds aren't enough to get found anymore. Publishing on established third-party platforms builds the digital footprint search engines and AI rely on, the authority that earns citations, and a brand that compounds over time.
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How SEO and GEO Help Lawyers Reach Potential Clients
The search journey to find a lawyer has changed. Law firms can better reach potential clients when their content is optimized for both traditional search engines and generative-AI systems.
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How SEO and GEO Impact Your Law Firm's Visibility and Brand
Law firms must use SEO and generative engine optimization (GEO) strategies to be visible where their audience is looking - in Google search results, AI Overviews, and within AI chatbots.
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Is Your Law Firm’s Website Hurting Your Search Visibility?
There are specific factors that could be keeping your law firm's website from showing up in search results and AI Overviews, and within AI programs. Utilizing SEO strategies for lawyers is crucial to remain visible online.
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What is a Content Audit and Why Does Your Law Firm Need One?
A content audit analyzes how a law firm's pages and posts are performing and why, and identifies opportunities to strengthen legal content marketing efforts.
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Choosing Blog Topics that Engage Your Law Firm’s Audience
Lawyers who choose blog topics that fall into one or more categories of newsworthiness can better reach and engage their audience, increase online visibility and develop brand authority.
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Secure Your Law Firm’s Brand with Legal Blogging
Consistently authoring informative, value-driven content on a third-party blog helps law firms secure their brand identity. It builds trust with their audience and the search systems and AI programs that make them visible online.
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Develop Authority and Trust through Third-Party Legal Blogging
Lawyers can build authority and trust with search systems and their audience by leveraging third-party blogging platforms.
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Lawyers Can Increase Online Visibility through Third-Party Publishing
Publishing legal blog content on third-party platforms helps lawyers and firms increase their online visibility by meeting the demands of today's search landscape and AI systems.
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The 3 Numbers Every Law Firm Should Know
If you can't count leads, organic search traffic, and top entry pages, your website is a black box. Here is the simple year end checklist every law firm should ask their agency for in 2026.
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