Nick Carroll
I’ve spent 30 years building legal publishing infrastructure. publish.law helps attorneys turn their cases, insights, and credentials into a digital presence built for how clients, referral sources, search engines, and AI systems find lawyers today.
Posts
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Ideation, Editorial Calendars and Optimization Tools for Legal Content Marketing
A vital part of content marketing is what happens before content is generated. It involves brainstorming, organization, and strategic processes to ensure the content your law firm delivers is planned and purposeful. Understanding your audience, setting content and business goals, and positioning your firm for success can be streamlined and more effective through ideation, editorial, and optimization tools. These tools ultimately work together to help create content that matters, build recogniti
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How to Determine Key Performance Indicators
As part of a strong content marketing strategy for lawyers, it is vitally important to measure the outcome of the content you distribute and its place in your overall marketing plan. This is done by selecting key performance indicators (KPIs), data that is trackable and measurable. Think of key performance indicators as a thermometer that measures the efficacy of your efforts. Without measuring the results of a law firm content marketing plan, such as driving traffic to content clusters on your
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What Are Paid and Organic Social Media Strategies?
A solid social media strategy is a key part of any successful content marketing plan. When lawyers invest in social media, they see more clients and referrals as a result. Most law firms have a presence on multiple social media channels, but being active online doesn’t directly translate into success. You need to properly create a social media marketing strategy to reach your target audience, or else your efforts will be much less effective and not deliver the outcomes you want. On a personal s
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Goal Setting & Target Audiences for Lawyers
Goal setting and determining target audiences are critical and necessary steps to putting together a successful content marketing strategy for lawyers. Your goals should drive what target audience you seek to reach. Identifying and understanding the right target audience should influence decisions like the communication channels you use to reach them – such as a website, social media page or direct mail campaign. Lawyers could want to grow their business and brand in a variety of ways, includin
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SEO: How It Relates to Lawyer Content Marketing
Thinking about ways to find new clients? The options are endless, but ranking on the first page of Google and other search engines is a great place to start when you want to generate leads. According to marketing agency Junto, 75 percent of people don’t scroll past the first page when using a search engine. How do you get your website higher on search engines like Google and Bing? You have a lot of options, but one of the most effective is having a comprehensive, strategic approach to SEO. Wha
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Ways to Improve Your Law Firm’s Online Presence: Pillar Pages, Content Clusters & Internal Linking
No matter if your law firm is big or small, chances are you’ve spent a significant amount of money on a website and other means of Internet marketing. However, to get the best return on your online investment, you can’t just create content for a website or write regular blog posts and think the job is done. Times have changed, and Google has moved towards determining search rankings based on topic authority. Besides writing lots of content and choosing the right keywords, you also now need to f
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Inbound Marketing Strategies for Lawyers
Lawyers trying to attract new clients, get referrals from past clients or other firms, and build brand awareness and credibility face a competitive situation. But with inbound marketing, you can get quality content and targeted messages in front of the audiences that matter most without the use of traditional sales strategies. Inbound marketing strategies ensure your audience will find you when looking for specific information, laying the groundwork for brand trust, influence, and opportunities
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