Nick Carroll

Notes

• 
  Nick Carroll · May 28

  Testing quote share.

  Courtney Carroll bingeandbench.com

  The divorce battle between Real Housewives of Beverly Hills stars Dorit and PK Kemsley is starting to look less like reality TV drama and more like a high-stakes financial dispute. In contentious divorces, disputes over mortgage payments, property control, and the family home are often about more than finances. They can also influence custody arrangements, settlement negotiations, and public perception. Public-figure legal disputes tend to play out in the headlines as much as in court.
  

  

  RHOBH’s Dorit Kemsley Suggest Ex PK Is Using Threat of Foreclosure on Family Home as a Divorce Tactic

  Real Housewives of Beverly Hills star Dorit Kemsley claims her estranged husband PK Kemsley is using the threat of foreclosure on the family’s Encino, Calif. home as a tactic in their ongoing divorce.

  People.com
• Nick Carroll reposted a note
  
  Courtney Carroll · May 28

  The divorce battle between Real Housewives of Beverly Hills stars Dorit and PK Kemsley is starting to look less like reality TV drama and more like a high-stakes financial dispute. In contentious divorces, disputes over mortgage payments, property control, and the family home are often about more than finances. They can also influence custody arrangements, settlement negotiations, and public perception. Public-figure legal disputes tend to play out in the headlines as much as in court.
  

  

  RHOBH’s Dorit Kemsley Suggest Ex PK Is Using Threat of Foreclosure on Family Home as a Divorce Tactic

  Real Housewives of Beverly Hills star Dorit Kemsley claims her estranged husband PK Kemsley is using the threat of foreclosure on the family’s Encino, Calif. home as a tactic in their ongoing divorce.

  People.com
• 
  Nick Carroll · May 28

  Citations from authoritative sources now matter more than backlinks for AI search visibility. If you're publishing legal content, getting cited by courts, bar associations, or established legal publications carries more weight than traditional link building.

  

  The role of citations in AEO: Why citations matter more than backlinks for AI visibility

  Citations signal content authority to AI engines, replacing backlinks as the primary trust metric for answer engine visibility.

  blog.hubspot.com
• 
  Nick Carroll · May 27

  Google's VP of Search says AI systems favor comprehensive, in-depth content over surface-level coverage. This reinforces the value of detailed practice area guides and thorough legal explainers. Surface-level blog posts are becoming less valuable in an AI-driven search landscape.

  

  Google’s Nick Fox: AI search rewards content that goes deeper

  As AI answers simple search queries, Google says you need richer human perspectives AI summaries can’t replace.

  Search Engine Land
• 
  Nick Carroll · May 26

  Replied to a note

  Wayne Schlaht

  Excited to start sharing my thoughts and expertise on legal publishing platforms at publish.law!

  I'm excited for you to start sharing as well.

• 
  Nick Carroll · May 26

  SparkToro argues that 'just make great content' is dead advice in 2026. Instead, you need something genuinely unique that competitors can't replicate. For law firms, this means developing truly distinctive expertise or tools, not just another personal injury blog.

  

  Inimitable Product is the New "Make Great Content" - SparkToro

  For 25 years, Google told websites to "just make great content," and they'd sort out the rest. This advice was incomplete, problematic, and reductive, but

  SparkToro
• 
  Nick Carroll · May 25

  Clickstream study of 846K sessions found users spend 24% less time on pages from AI Overviews compared to regular search results. They're also 25% less likely to click through at all. If Google's pushing more AI Overviews in your practice areas, you need to optimize for quick answers that still drive clicks.

  

  Users behave differently in AI Overviews vs. AI Mode

  A new clickstream study of 846K sessions shows AI Overviews turn the SERP into a comparison environment, while AI Mode produces acceptance

  growth-memo.com
• 
  Nick Carroll · May 23

  Stefanie Marrone has a piece out on turning your everyday work into LinkedIn content, and the core idea applies to anything you publish.
  
  Her "Three Es": Education (what you teach), Experience (what you've seen), Expertise (what you understand deeply). Most professionals lean entirely on Education, which is exactly what AI now writes in seconds. The other two build real authority.
  

  

  How to Turn Your Everyday Work Into Strong LinkedIn Content

  A lot of professionals struggle with LinkedIn content because they put too much pressure on themselves to come up with something brilliant every time they

  The Social Media Butterfly
• 
  Nick Carroll · May 23

  Three different AI content scandals point to the same problem: AI-generated content often gets detected and penalized. If you're using AI to write blog posts or practice area pages, you need quality control processes that most firms aren't implementing.

  

  3 Unrelated Stories About AI & Writing Tell The Same Story

  Human experience is the only content signal AI cannot replicate. Three data points from three disciplines confirm it's becoming more valuable, not less.

  Search Engine Journal
• 
  Nick Carroll · May 22

  Duane Forrester makes a key point: optimizing for language models isn't like optimizing for search engines. Each model behaves differently, and tactics that work for one don't automatically work for others. This complicates content strategy if you're trying to appear in multiple systems.

  

  LLM Guidance Doesn't Transfer The Way SEO Guidance Did

  The shared standards that made one engine’s advice apply to all of them don’t exist between LLM providers.

  Search Engine Journal