About nickcarroll.com
This is my canonical home on the internet — the place where my identity is anchored, my work is organized, and my publishing history is preserved on a domain I own and control.
The articles here are crossposted from The Legal Examiner’s marketing section, where I write about SEO, content strategy, and digital presence for law firms. The daily briefings are the AI-curated editorial tool I use every morning to decide what to write next.
grid_view What lives on this site
Articles
Legal marketing, SEO, and content strategy — crossposted from The Legal Examiner and preserved here.
Briefings
AI-curated daily reading lists from 60+ feeds. The editorial tool behind TLE’s legal marketing guide.
OLPN Credentials
Verifiable identity and ownership proofs published in machine-readable form on this domain.
shield Why this site exists separately
nickcarroll.com is separate from my businesses by design. Companies rebrand, get acquired, or change direction. Your identity should not be trapped inside anyone else’s product — including your own.
Even if my work changes, a company is sold, or I move into a new role, my identity, publishing history, and credentials remain anchored to a domain I own. This site is the permanent record.
settings_suggest How it all fits together
Own your domain
A personal site is portable. Employer pages and platform profiles are not. This is the foundation.
Publish on a real CMS
Ghost or WordPress. Structure and consistency matter more than the platform. This site runs on Ghost.
Prove identity
OLPN connects who you are, what you own, and what you are credentialed to do — in machine-readable form.
This site is the living example. It anchors my OLPN identity, crossposted articles from TLE, and the daily briefings — all on a domain I control, in formats that both humans and machines can read.
rocket_launch The work behind it
Alt[2+1] Development
The agency that builds and maintains everything — TLE, Publish.law, client sites, and the infrastructure behind them.
OLPN
Open Legal Publishing Network. A domain-bound identity and credential layer for legal publishing, designed for trust in an AI-first web.
The Legal Examiner
A national legal publishing platform where attorneys and firms build visibility through structured, topic-organized publishing.
Publish.law
Managed Ghost CMS hosting for attorneys building their own digital publishing assets. Your domain, your content, your audience.
gavel Why this model matters for attorneys
Law is reputation, credibility, and track record. Discovery is shifting from simple search results to AI systems that summarize, cite, and recommend. Owning your identity and your archive means your byline, your expertise, and your outcomes remain coherent over time.
This approach supports firm knowledge hubs, attorney profiles, practice area libraries, and durable pages for case outcomes. If you want a version of this for your firm, get in touch.
Want to build something like this?
Whether you need a publishing presence on TLE, your own site through Publish.law, or help designing the whole system — I can help.