What is a Content Audit and Why Does Your Law Firm Need One?
A content audit analyzes how a law firm's pages and posts are performing and why, and identifies opportunities to strengthen legal content marketing efforts.
nickcarroll.com
The official publishing hub of Nick Carroll. Explore articles and projects on open legal publishing, decentralized digital identity, and the tools that bring it all together, like Ghost and WordPress.
Latest Articles
Choosing Blog Topics that Engage Your Law Firm’s Audience
Lawyers who choose blog topics that fall into one or more categories of newsworthiness can better reach and engage their audience, increase online visibility and develop brand authority.
Secure Your Law Firm’s Brand with Legal Blogging
Consistently authoring informative, value-driven content on a third-party blog helps law firms secure their brand identity. It builds trust with their audience and the search systems and AI programs that make them visible online.
Develop Authority and Trust through Third-Party Legal Blogging
Lawyers can build authority and trust with search systems and their audience by leveraging third-party blogging platforms.
Latest Readings
Shoshana Zuboff
The Age of Surveillance Capitalism
An exposé of the unprecedented form of power called “surveillance capitalism,” and the quest by powerful corporations to predict and control our behavior
William K. Zinsser
On Writing Well, 25th Anniversary
Warns against common errors in structure, style, and diction, and explains the fundamentals of conducting interviews and writing travel, scientific, sports, critical, and humorous articles
Fritjof Capra
The Tao of Physics: An Exploration of the Parallels between Modern Physics and Eastern Mysticism
Fritjof Capra brought the mystical implications of subatomic physics to popular consciousness for the very first time back in 1975. Many books have been written in the ensuing years about the connections between quantum theory and the ideas of Buddhism, Hinduism, and Taoism, but The Tao of Physics serves as