Nick Carroll
Open publishing infrastructure and digital identity for attorneys and law firms.
Authority, structured for the modern web
I help attorneys and law firms build a presence that shows up where decisions get made, in Google, in AI answers, and in the places people actually click. That means a clear site structure, a consistent author identity, and publishing signals that search engines and language models can reliably understand, trust, and surface.
My work sits at the intersection of open publishing infrastructure and practical growth. I build on Ghost and WordPress, design content systems that scale across teams, and connect identity, authorship, and distribution so your expertise travels farther and lands with more weight.
verified Key Expertise
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Identity and Authorship
Make authors, firms, and practice areas unambiguous across your site and across the web, so trust travels with your name.
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Publishing Infrastructure
Design and build Ghost and WordPress setups that are fast, maintainable, and built for long-term publishing, not short-term campaigns.
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Authority Through Distribution
Turn one piece of expertise into a network of credible placements, internal hubs, and structured signals that strengthen visibility over time.
rocket_launch Featured Projects
The Legal Examiner
A national publishing platform where attorneys build visibility through consistent, structured publishing, with systems for contributors, firm hubs, and topic-based organization.
OLPN (Open Legal Publishing Network)
A domain-bound identity and credential layer for legal publishing that links entities, authors, and properties with verifiable structure, designed to support trust in an AI-first web.