What is a Content Audit and Why Does Your Law Firm Need One?
A content audit analyzes how a law firm's pages and posts are performing and why, and identifies opportunities to strengthen legal content marketing efforts.
Articles
Writing on legal publishing, digital identity, and the evolving web. Essays, field notes, and strategic breakdowns drawn from my work across The Legal Examiner, Publish.law, OLPN, and beyond.
Choosing Blog Topics that Engage Your Law Firm’s Audience
Lawyers who choose blog topics that fall into one or more categories of newsworthiness can better reach and engage their audience, increase online visibility and develop brand authority.
Secure Your Law Firm’s Brand with Legal Blogging
Consistently authoring informative, value-driven content on a third-party blog helps law firms secure their brand identity. It builds trust with their audience and the search systems and AI programs that make them visible online.
Develop Authority and Trust through Third-Party Legal Blogging
Lawyers can build authority and trust with search systems and their audience by leveraging third-party blogging platforms.
Lawyers Can Increase Online Visibility through Third-Party Publishing
Publishing legal blog content on third-party platforms helps lawyers and firms increase their online visibility by meeting the demands of today's search landscape and AI systems.
Before 2026: The 3 Numbers Every Law Firm Should Know
If you can't count leads, organic search traffic, and top entry pages, your website is a black box. Here is the simple year end checklist every law firm should ask their agency for before 2026.