The Benefits of Third-Party Legal Publishing
Why attorneys should publish beyond their firm website. Increase visibility, build authority, and secure your brand.
Articles
Writing on legal publishing, digital identity, and the evolving web. Essays, field notes, and strategic breakdowns drawn from my work across The Legal Examiner, Publish.law, OLPN, and beyond.
How SEO and GEO Helps Lawyers Reach Potential Clients
The search journey to find a lawyer has changed. Law firms can better reach potential clients when their content is optimized for both traditional search engines and generative-AI systems.
How SEO and GEO Impact Your Law Firm's Visibility and Brand
Law firms must use SEO and generative engine optimization (GEO) strategies to be visible where their audience is looking - in Google search results, AI Overviews, and within AI chatbots.
Is Your Law Firm’s Website Hurting Your Search Visibility?
There are specific factors that could be keeping your law firm's website from showing up in search results and AI Overviews, and within AI programs. Utilizing SEO strategies for lawyers is crucial to remain visible online.
What is a Content Audit and Why Does Your Law Firm Need One?
A content audit analyzes how a law firm's pages and posts are performing and why, and identifies opportunities to strengthen legal content marketing efforts.
Choosing Blog Topics that Engage Your Law Firm’s Audience
Lawyers who choose blog topics that fall into one or more categories of newsworthiness can better reach and engage their audience, increase online visibility and develop brand authority.