Nick Carroll

Tampa, Florida

Making legal expertise discoverable

publish.law

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publish.law is a network of publishers writing about law, legislation, and legal topics. Follow Nick Carroll to read their posts and notes in one feed.
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I've spent 30 years building legal publishing infrastructure. I founded publish.law to help attorneys turn their cases, insights, and credentials into a digital presence they own, built for how clients, referral sources, and AI systems find lawyers today.

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Nick Carroll May 14

Condé Nast's CEO is directing teams to build content strategies that don't rely on search traffic at all. This reflects growing concern among major publishers about AI answers reducing click-through rates and platform changes making organic reach unpredictable.

Condé Nast CEO: Plan As If Search Traffic Will Be Zero

Condé Nast CEO Roger Lynch told teams to plan as if search traffic will be zero after three years of forecasts that underestimated actual declines.

Search Engine Journal
Nick Carroll May 1

Now let me try sharing from one of our own properties (built on Ghost CMS)...

How SEO and GEO Impact Your Law Firm's Visibility and Brand

Law firms must use SEO and generative engine optimization (GEO) strategies to be visible where their audience is looking - in Google search results, AI Overviews, and within AI chatbots.

The Legal Examiner
Nick Carroll May 1

This is getting absolutely bonkers...

Five Biggest Moments in Wrexham’s Rise—And What Comes Next With Premier League Push

The Red Dragons have enjoyed a remarkable rise since Ryan Reynolds and Rob Mac completed their takeover.

SI