Nick Carroll

Tampa, Florida

Making legal expertise discoverable

publish.law

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publish.law is a network of publishers writing about law, legislation, and legal topics. Follow Nick Carroll to read their posts and notes in one feed.
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I've spent 30 years building legal publishing infrastructure. I founded publish.law to help attorneys turn their cases, insights, and credentials into a digital presence they own, built for how clients, referral sources, and AI systems find lawyers today.

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Nick Carroll Jun 2

EntityMap is a new structured data format designed specifically for AI systems. It's like schema markup but built for how AI agents understand and categorize businesses. Law firms should start paying attention to this.

EntityMap: The Open Standard That Gives AI Systems A Structured View Of Your Business

A new open standard for structured knowledge is in public consultation, actively seeking implementation feedback and real-world testing.

Search Engine Journal
Nick Carroll Jun 2

Replied to a note

Nick Carroll

Google now lets users set preferred sources for AI Overviews and SearchGPT-style AI mode results. This could give established legal publications and authoritative law firm websites a major advantage in AI-powered search results if users choose them as preferred sources. www.semrush.com/blog/google-preferred-so…

This is a reply to note test.
Nick Carroll Jun 1

Commented on a post

The Benefits of Third-Party Legal Publishing: Why Your Firm Website Isn't Enough in the Age of AI Search

Your firm website and social feeds aren't enough to get found anymore. Publishing on established third-party platforms builds the digital footprint search engines and AI rely on, the authority that earns citations, and a brand that compounds over time.

Nick Carroll | Legal Publishing Infrastructure | nickcarroll.com

Commenting on my own post, test #1.
Nick Carroll Jun 1

Google now lets users set preferred sources for AI Overviews and SearchGPT-style AI mode results. This could give established legal publications and authoritative law firm websites a major advantage in AI-powered search results if users choose them as preferred sources.

Google brings Preferred Sources to AI Overviews and AI Mode

Google is bringing Preferred Sources to AI Overviews and AI Mode. Here‘s what it means for your visibility.

Semrush Blog
Nick Carroll May 31

As AI handles more routine legal work, attorneys need to double down on what makes them unique. This piece breaks down how to identify and communicate your irreplaceable value. Smart framework for positioning yourself above the automation line.

White-Collar Will Be Fully Automated In 18 Months – So What Makes You Different?

Three voices (a CEO, a tech executive, and a philosopher) converged on the same uncomfortable truth about what humans are actually for in an AI era.

Search Engine Journal
Nick Carroll May 29

Great article by the folks over at Legal marketing Blog...

How Law Firms Can Earn Citations in AI-Generated Answers

A growing number of potential clients are no longer starting with Google the way they used to. They’re asking AI tools direct questions instead. Things

Legal Marketing Blog
Nick Carroll May 29

Google's AI search now labels certain sources as 'preferred' and shows them in a special carousel. This creates a new tier of visibility that could dramatically affect how law firms show up in AI-powered searches. If you're not building the kind of authority that gets you preferred status, you're going to lose ground.

Google AI Mode & AI Overviews Gain Preferred Sources & New Carousel

Google is officially rolling out preferred source labels within AI Mode and AI Overviews and adding a new carousel to AI Mode and AI Overviews, as well. Plus, Google said the highly cited label is expanding to more search results (which is not specific to AI Mode and AI Overviews).

Search Engine Roundtable
Nick Carroll May 28

Testing quote share.

Courtney Carroll bingeandbench.com

The divorce battle between Real Housewives of Beverly Hills stars Dorit and PK Kemsley is starting to look less like reality TV drama and more like a high-stakes financial dispute. In contentious divorces, disputes over mortgage payments, property control, and the family home are often about more than finances. They can also influence custody arrangements, settlement negotiations, and public perception. Public-figure legal disputes tend to play out in the headlines as much as in court.
people.com/dorit-kemsley-claims-ex-…
Nick Carroll reposted a note

Courtney Carroll May 28

The divorce battle between Real Housewives of Beverly Hills stars Dorit and PK Kemsley is starting to look less like reality TV drama and more like a high-stakes financial dispute. In contentious divorces, disputes over mortgage payments, property control, and the family home are often about more than finances. They can also influence custody arrangements, settlement negotiations, and public perception. Public-figure legal disputes tend to play out in the headlines as much as in court.

RHOBH’s Dorit Kemsley Suggest Ex PK Is Using Threat of Foreclosure on Family Home as a Divorce Tactic

Real Housewives of Beverly Hills star Dorit Kemsley claims her estranged husband PK Kemsley is using the threat of foreclosure on the family’s Encino, Calif. home as a tactic in their ongoing divorce.

People.com
Nick Carroll May 28

Citations from authoritative sources now matter more than backlinks for AI search visibility. If you're publishing legal content, getting cited by courts, bar associations, or established legal publications carries more weight than traditional link building.

The role of citations in AEO: Why citations matter more than backlinks for AI visibility

Citations signal content authority to AI engines, replacing backlinks as the primary trust metric for answer engine visibility.

blog.hubspot.com