Nick Carroll

Notes

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  Nick Carroll · Jun 10

  Practical guide for getting law firms mentioned in AI responses. Covers optimizing content structure, building topical authority, and creating the kind of comprehensive resources that AI systems actually cite when answering legal questions.
  
  

  

  How to Get Your Law Firm Cited by AI (ChatGPT, Gemini & More)

  Learn how to get your law firm cited by AI tools like ChatGPT and Gemini, with a step-by-step process and checklist.

  Rankings.io
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  Nick Carroll · Jun 9

  If your legal site's traffic dropped after Google's May update, this breaks down what changed and what to do about it. Covers specific recovery tactics for law firms hit by the algorithm shift.
  
  

  

  It's Not You, It's Google: A Legal Marketer's Guide to the May 2026 Core Update

  ​Have your law firm's search rankings been on a rollercoaster over the past few weeks? The recent chaos you may have seen has a name: the Google May 2026

  Good2BSocial
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  Nick Carroll · Jun 8

  Google's new Search Profiles let publishers create verified identity cards that appear in search results. This could be huge for solo attorneys and small firms building digital authority and E-E-A-T signals.
  
  

  

  Google launches Search Profiles for publishers and creators

  Google‘s new Search profiles give publishers and creators a dedicated landing page in Discover. Here‘s what it means for brands.

  Semrush Blog
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  Nick Carroll · Jun 6

  Great advice for most attorneys, not just solos...
  
  "You don’t have to spend hours every week attending formal events, posting several times a day on social media, promoting seminars, or laying out six-figures for advertising. In fact, as a sole practitioner, you probably shouldn’t advertise at all. You don’t need billboards or bus benches. Advertising gets expensive, fast, and in many fields and markets, there is too much competition."
  
  

  A simple marketing strategy for sole practitioners

  attorneymarketing.com
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  Nick Carroll · Jun 5

  Courts are seeing more AI-assisted filings from pro se litigants, creating new challenges for judges and opposing counsel. This trend affects how legal professionals need to prepare for cases, and their futures..
  
  

  

  How courts are coping with a flood of AI-generated lawsuits

  Judges are wondering what rights and duties chatbots should have as they stand in for lawyers.

  MIT Technology Review
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  Nick Carroll · Jun 4

  Two 2026 studies analyzed over a million AI citations to settle which on-page formats win the most coverage. Listicles, articles, and product pages dominate cross-engine; comparison posts top ChatGPT at 95%. For attorneys, "What is X" explainers and "X vs. Y" comparisons paired with FAQ sections and last-updated dates are the easiest wins to layer onto existing content.
  
  

  

  On-page content formats answer engines actually favor [new research]

  The best on-page content formats for AI optimization include listicles, articles, product pages, and category pages. Learn how to enhance visibility and drive growth in your marketing strategy.

  blog.hubspot.com
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  Nick Carroll · Jun 4

  Google Search Console now shows when your content appears in AI Overviews, complete with click data and impression metrics. You can finally track which pages Google's AI is citing and optimize accordingly. This is huge for attorneys building topical authority.

  

  GSC's New AI Overview Reporting: How Can We Use This Information?

  High AI impressions and high organic clicks on the same page? That's your signal for what non-commodity content actually looks like.

  Search Engine Journal
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  Nick Carroll · Jun 4

  Research shows Claude's web traffic referrals jumped 386% as users increasingly ask it to browse and research for them. The bigger story is how AI assistants are changing research workflows. Legal content that answers complex questions clearly will capture this growing traffic.

  

  What Claude’s Automation Boom Means for AI Visibility [Research Data]

  New research shows Claude is now driving 386% more traffic to websites than at the start of 2026, but its bigger impact is in its automations, connected data, and AI workflows.

  SE Ranking Blog
• Nick Carroll reposted a note
  
  Courtney Carroll · Jun 3

  The Secret Lives of Mormon Wives star Taylor Frankie Paul scored a significant custody win after a Utah court expanded her parenting time and lifted the requirement for supervised visits with her son. The case highlights how custody arrangements can evolve as courts reassess the child's best interests, even in high-conflict disputes involving protective orders, domestic violence allegations, and ongoing family court proceedings.
  

  

  'Mormon Wives' star Taylor Frankie Paul gets more parenting time amid custody battle with ex Dakota Mortensen

  Reality TV stars Taylor Frankie Paul and Dakota Mortensen returned to court to discuss parenting time for their son, Ever, in the wake of a domestic violence investigation that ended with no charges.

  EW.com
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  Nick Carroll · Jun 3

  Framework for structuring client testimonials and case studies so AI systems can parse and cite them as credibility signals. Turns social proof into discoverable content.

  

  How SEO turns customer success into AI-readable proof

  Much of the evidence AI systems rely on lives inside customer success, support, and delivery teams. Here’s how SEO can surface it.

  Search Engine Land