Nick Carroll

Notes

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  Nick Carroll · May 19

  Google just published official guidance on optimizing for AI Overviews and generative search results. They're debunking common myths and giving concrete direction on what actually works for GEO visibility.

  

  Google Publishes How To Optimize For Generative AI With Mythbusting

  On Friday, Google published a new help document named Optimizing your website for generative AI features on Google Search. This document covers much of what Googlers have said over the years, including a myth-busting section that will trigger some in the industry.

  Search Engine Roundtable
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  Nick Carroll · May 18

  Step-by-step guide for WordPress author optimization that directly impacts how Google evaluates expertise and authority. Covers schema markup, author boxes, and profile linking that legal professionals need for topical authority building.

  

  How to Setup Author SEO in WordPress to Boost Your Google E-E-A-T

  Want to set up Author SEO in WordPress for Google E-E-A-T? Learn how to optimize your author profile and boost your credibility in search results using AIOSEO.

  WPBeginner
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  Nick Carroll · May 16

  This piece argues law firms should focus on building genuine expertise signals instead of churning out content. The shift toward E-E-A-T and topical authority is hitting legal harder than other verticals because Google's getting better at spotting thin legal content.

  

  The future of law firm SEO depends on authority, not volume

  Technical SEO and content still matter, but sustained visibility now depends on trust, recognition, and E-E-A-T signals across the web.

  Search Engine Land
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  Nick Carroll · May 15

  Smart breakdown of AI visibility challenges into three distinct layers: discovery, understanding, and citation. Each layer needs different optimization tactics. Useful framework if you're trying to get your content picked up by AI tools.

  

  Stop Treating AI Visibility As One Problem. It’s Actually Three, On Three Different Layers

  Each layer has different failure modes, different fixes, and different organizational owners. Most marketing teams are working hard on the wrong one.

  Search Engine Journal
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  Nick Carroll · May 15

  Google Analytics now tracks AI assistant traffic (ChatGPT, Gemini, Claude) as its own default channel group. You can finally see how much traffic comes from AI tools instead of guessing. Check your GA4 setup to make sure you're capturing this data.

  

  Google Analytics Adds AI Assistant As Default Channel Group

  Google Analytics now separates AI assistant traffic from referrals with a new default channel group for recognized chatbot referrers like ChatGPT and Gemini.

  Search Engine Journal
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  Nick Carroll · May 14

  Anthropic just dropped 20 legal connectors and 12 practice-area plugins for Claude. This is the biggest legal tech push from a major platform yet. Worth evaluating how these tools might fit your firm's workflow.

  

  Anthropic Goes All-In on Legal, Releasing More Than 20 Connectors and 12 Practice-Area Plugins for Claude

  Anthropic today took its biggest step yet into the legal market, releasing more than 20 new MCP connectors linking Claude to the software that law firms and legal departments run on, along with 12 new...

  LawSites
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  Nick Carroll · May 14

  Deep dive into how ChatGPT actually searches and picks sources. It uses something called 'fan-out queries' and a tool called 'web.run' to find content. Understanding this process helps you optimize for AI citation.

  Inside Chatgpt Search Web Run Fan Out Queries Ai Visibility

  searchengineland.com
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  Nick Carroll · May 14

  Condé Nast's CEO is directing teams to build content strategies that don't rely on search traffic at all. This reflects growing concern among major publishers about AI answers reducing click-through rates and platform changes making organic reach unpredictable.

  

  Condé Nast CEO: Plan As If Search Traffic Will Be Zero

  Condé Nast CEO Roger Lynch told teams to plan as if search traffic will be zero after three years of forecasts that underestimated actual declines.

  Search Engine Journal
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  Nick Carroll · May 1

  Now let me try sharing from one of our own properties (built on Ghost CMS)...

  

  How SEO and GEO Impact Your Law Firm's Visibility and Brand

  Law firms must use SEO and generative engine optimization (GEO) strategies to be visible where their audience is looking - in Google search results, AI Overviews, and within AI chatbots.

  The Legal Examiner
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  Nick Carroll · May 1

  This is getting absolutely bonkers...

  

  Five Biggest Moments in Wrexham’s Rise—And What Comes Next With Premier League Push

  The Red Dragons have enjoyed a remarkable rise since Ryan Reynolds and Rob Mac completed their takeover.

  SI